The Budweiser Clydesdales at the 1954 Tournament of Roses Parade
In a grand display of tradition and craftsmanship, the Budweiser Clydesdales proudly pulled the Meet Me in St. Louis float during the 1954 Tournament of Roses Parade in Pasadena, California. This beautifully decorated float, representing the city of St. Louis, was adorned with thousands of fresh flowers and intricate details that captured the spirit of the theme.
Led by the iconic team of Clydesdale horses, the float became a showstopper of the parade, earning a national award for its outstanding design and presentation. The sight of the magnificent horses, known for their strength and elegance, along with the meticulously designed float, was a moment of pride for Budweiser and the city of St. Louis.
The Tournament of Roses Parade, held annually on New Year’s Day, is a longstanding American tradition showcasing elaborate floral floats, equestrian units, and marching bands. The Budweiser Clydesdales, first introduced in 1933 to celebrate the repeal of Prohibition, have since become an enduring symbol of the Anheuser-Busch legacy and American heritage.
This historic moment from the 1954 parade remains a cherished part of the Budweiser Clydesdales’ legacy, highlighting their role not only in branding but also in grand cultural celebrations.
