Budweiser Clydesdales ‘9/11 Tribute’ Ad: Super Bowl

BUDWEISER CLYDESDALE TRIBUTE – 9/11 TEN-YEAR ANNIVERSARY

SCRIPT
FADE IN:
EXT. IDYLLIC COUNTRYSIDE – EARLY MORNING

A soft golden light spills over rolling green pastures. Mist rises in the distance as a majestic team of eight Clydesdales stands poised in front of a vintage red barn. The air is quiet except for the gentle sounds of hooves shuffling against the dirt and harnesses jingling.

The barn doors creak open, revealing the Budweiser Clydesdales harnessed to their iconic red wagon. Two uniformed riders sit proudly at the helm, adjusting their gloves, their expressions solemn yet resolute.

MONTAGE – THE JOURNEY BEGINS
The horses step forward in perfect unison, their powerful strides smooth and graceful.
A close-up captures their expressive eyes—wise, soulful, and full of purpose.
Cut to: The horses trotting along a sunlit pasture, their powerful legs kicking up dust, their white feathering flowing with each step.
Cut to: A small-town main street with brick buildings and American flags lining the sidewalks. People pause, hands over hearts, watching in quiet reverence as the team passes.
Cut to: The cobblestone streets of a historic district, the clip-clop of hooves echoing between the buildings.
Cut to: The Brooklyn Bridge—an epic shot from above as the Clydesdales move in steady rhythm across its span. The Manhattan skyline looms ahead, shrouded in morning haze.
EXT. NEW YORK CITY – OPEN FIELD – DUSK
The Clydesdales enter an open field with a breathtaking view of the city skyline. The sun is low, casting a golden glow over the skyscrapers in the distance.

The Statue of Liberty stands tall in the background, a beacon of hope and resilience.

The team comes to a halt. A solemn silence fills the air. The riders remove their hats, lowering them to their hearts.

Then, as if on cue, each Clydesdale slowly bows its head.

A hushed moment of reverence. The wind stirs gently. The city stands still.

The camera pulls back to reveal the Budweiser logo on the side of the wagon.

The wistful background music swells to an emotional crescendo.

ON-SCREEN TEXT:
“We’ll never forget.”

FADE TO BLACK.
A single Budweiser logo appears briefly, then fades away.