Behind the Scenes with the Budweiser Clydesdales: A Legacy of Grace, Power, and Precision
It was 1986 when the world watched in awe as the Budweiser Clydesdales trotted onto the Super Bowl stage, instantly becoming a symbol of strength, elegance, and American tradition. Their majestic presence captivated millions, setting a new standard for Super Bowl commercials and igniting a love for these gentle giants that continues to this day.
But what many don’t see is the tireless dedication behind the scenes—the months of preparation, the intricate training, and the deep bond between horse and handler that make each performance unforgettable.
At the heart of this story is Robin Wiltshire, a renowned horse trainer whose expertise has helped shape the Clydesdales into cultural icons. Based at his ranch in Wyoming, Wiltshire’s methods are rooted in trust, patience, and communication. He doesn’t just train horses; he builds partnerships.
“Every movement, every head turn, every pull of the wagon—it’s all a language,” Wiltshire explains. “You have to listen to the horses as much as you teach them.”
Training begins months before a major appearance. Horses undergo rigorous conditioning to ensure they’re physically fit, from strength training to endurance work. But the true magic lies in the synchronized movement training, where each horse learns to mirror the others with precise timing, creating that iconic harmony that has become the Clydesdales’ trademark.
Wiltshire also emphasizes positive reinforcement. Treats, praise, and gentle correction form the core of his approach. There’s no rushing, no forcing—just an evolving bond that allows the horses to perform with confidence and elegance.
Beyond the performances, the horses are given the utmost care. Their manes are carefully braided, their coats brushed to a high shine, and their signature white “feathers” on their legs are cleaned meticulously before every appearance. From their gleaming harnesses to their polished hooves, every detail is a reflection of respect—for the horses, for the craft, and for the legacy they carry.
The Budweiser Clydesdales don’t just pull wagons or star in commercials—they embody something greater. They represent heritage, hard work, and the timeless beauty of well-trained animals working in harmony. Whether galloping through cinematic landscapes or trotting in formation down a parade route, they carry with them a legacy that is felt across generations.
And behind that legacy is Robin Wiltshire—a man who speaks the language of horses, who honors the past while shaping the future, and who reminds us that with patience and heart, even the most powerful creatures can move with grace.
Want to see the magic in action?
Check out exclusive behind-the-scenes footage of Robin Wiltshire at work, training the Budweiser Clydesdales, and discover what it truly takes to bring legends to life
